Steve Rubel writes about a new service offered by some daily papers in the US.
“In what could be a landmark moment for citizen journalism, four newspapers plan to syndicate bloggers’ content on their own sites through a new program called Blogburst.”
From the website at Blogburst, we get the following advantages:
“What do you get out of this?
Visibility and exposure on major news and portal sites
- Traffic through attribution and links back to your blog
- Authority and credibility within your topic area
- New readers who wouldn’t normally find out about your blog
- The opportunity to take your blog to the next level”
What you don’t get is to add advertising in your feed (yet). That’s kinda one-sided, but I guess if a blogger wants the exposure it’s a good thing. You can always advertise on the blog itself, and given that it’s an opt-in arrangement, you could always opt-out if you felt it wasn’t paying in other ways.
I guess the question remains about who should get paid for content. Too bad they don’t offer some sort of payback through a click through setup from their online editions.
Tags: citizen journalism
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