When advertising jumps the shark

<rant on>I get it. Generating a news paper costs money, and advertising pays for it. But paying for the paper does too, doesn’t it?

Why, oh why, when I buy a news paper, do I have to break through ads to get to two, not one, but two of the sections to get to the news; one of which, I might add, is the front page of the damn paper. Grrrr.

Wikipedia definition: “use some type of “gimmick” in an attempt to keep viewers’ interest, and which is taken as a sign of desperation”.<rant off>

DSCF0892

Above: the paper today in Victoria – on the left, section C1; on the right, the ‘front’ page. The ads had to be removed to get to the news.

 

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