Dear [First Name]

Sometimes that’s all we are: an email address.

A local networker has been sending me her newsletter for some time now. I’ve usually scanned it quickly for things of interest, and in the past it was addressed to me, as in “Dear Don”.

For the last 3-4 issues it’s been addressed to Dear [First Name]:

I can see an occasional gaffe like that, but for it to happen regularly suggests that the author isn’t really paying attention. She’s not interested in informing ‘me’, she’s more interested in getting that email out to the thousands of people on her email list – checking off that task for another week.

Sigh. Ok, nice knowing you. Bye.

More and more marketers are talking the talk about developing relationships with their customers. Too bad more aren’t walking the walk too.

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