Just reading The Long Tail by Chris Anderson. It’s easy to read, and there is lots of excellent, detailed content – the sign of a good writer/editor. Even though I’m not quite finished it yet, I highly recommend reading it.
I’ve followed some of the book content and the discussion about it through his Long Tail blog, but today I was really struck by his description of the microstructure of the tail – actually a series of tails within the tail. For me, it added some clarity to the definition of niche, and I hadn’t seen that discussed before, or at least I wasn’t receptive to it when I did.
Good stuff. I have a feeling that this is one book I’ll have to read a couple of times to absorb all the ideas and what they mean to me.
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