Personal email from your local business??

I’ve shopped a lot at Staples in the past, because there is a local store that’s handy to the office and home. Recently I’ve started getting emails from them announcing store specials and savings.
 
Well, I thought that was great, but up until now I haven’t had a chance to click through the email links to the offers and see what was there.
 
I tried today. Sigh. What’s the first thing they want? My postal code! Sheesh, they don’t even know it’s me.
 
I would have thought that in this day and age it couldn’t be that difficult to target your ads a bit.  But I guess that escapes many marketers.
 
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